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Naming Rights - Council Policy

Sponsor:

Deputy Chief Executive

Date Approved: 7 December 2005
Date Reviewed: 10 March 2008
File Reference: 13/1

Community Outcome:

Vibrant and Creative
2.1 - Is recognised for its wide range of events, activities, attractions and entertainment for everyone, including iconic events.

Objective

To enable council to receive funds from the sale of naming rights to Council owned national and regional facilities

Policy

  1. That Council will sell naming rights to the following Council owned national and regional and community facilities:
    • National
      • Waikato Stadium
      • Seddon Park
      • Proposed Indoor Stadium
    • Regional
      • Claudelands Events Centre
      • Founders Theatre
      • Community Theatre
      • The Meteor Theatre
      • Porritt Stadium
    • Community
      • All other Council facilities
  2. That each possible sale of naming rights to a Council owned facility will be considered by full Council as to whether the amount offered is acceptable.
  3. If naming rights are sold, Council will decide how the proceeds are used on a case-by-case basis.